5 tips to for google-friendly website

Search Engine Optimisation is not the ‘Black Art’ that many people make it out to be, it is simply helping search engines find you.

It can take just a small amount of understanding and a few small changes to make a huge difference to your search engine rankings, and potentially your sales.

Search engines read the content on your pages (all the words). They assign more value to certain things such as headers, titles, URLs etc as well as the repetition of keywords in the text (key word density).
Google sees each page individually (not the site as a whole).

You need to work out the key words/ phrase for each page and repeat it as many times a naturally possible in the copy, the titles, the URLs etc

Here are 5 simple things that you need to do (or get your programmer to do) to make your site more search-friendly. They will not get you straight to the top of google, but they will get you on your way there.